Networking in a Digital World

Remember when networking meant shaking hands and exchanging physical cards? Those days are largely gone. Now, we build relationships through screens, text, and video. It's different, but it's also incredibly powerful if you know the rules of engagement.

The Goal: The goal is to translate traditional networking skills into the digital realm

The goal is to translate traditional networking skills into the digital realm. How do you build rapport without eye contact? How do you show empathy in an email? Digital networking allows you to reach anyone, anywhere, but it requires a higher level of intentionality and nuance.

What We Often Miss

Tone is the first casualty of digital communication. Without body language, it's easy to be potentialy misunderstood. We need to over-index on warmth and clarity. Also, the 'ask' comes later in digital networking. You have to provide value first. Share an article, offer a compliment, make an introduction. Earn the right to ask for a favor.

Practical Advice

Curate your online presence. Your LinkedIn profile is your new landing page. Make sure it tells the story you want people to hear. And use video messages. A 30-second Loom or personalized video stands out in a sea of text emails.

Final Thoughts

The digital world has democratized networking. You don't need to live in a major city or belong to a fancy club. You just need to be genuine, helpful, and consistent. The world is your network now.