Building a Personal Brand

Jeff Bezos famously said, 'Your brand is what people say about you when you're not in the room.' Whether you cultivate it or not, you have a brand. The question is: are you in control of the narrative? Building a personal brand isn't about vanity; it's about career insurance.

The Goal: My goal is to strip away the 'influencer' stigma from personal branding

My goal is to strip away the 'influencer' stigma from personal branding. It's simply reputation management at scale. It's about ensuring that your expertise and values are visible to the people who need them. It's about attracting opportunity rather than chasing it.

What We Often Miss

Consistency is more important than virality. We often chase the big hit, but a steady drumbeat of value builds more trust over time. Also, your brand must be rooted in reality. You can't fake it for long. The most powerful brands are authentic extensions of who the person actually is.

Practical Advice

Define your niche. You can't be everything to everyone. Who do you help? What problem do you solve? Be specific. And give your best stuff away for free. Generosity builds trust, and trust is the currency of the digital economy.

Final Thoughts

Your personal brand is the only asset you truly own. Companies can fire you. Markets can crash. But your reputation travels with you. Invest in it wisely.